Elasticity of Demand
Elasticity of demand- the measure of how consumers react to a change in price Elastic demand- demand that is very sensitive to a change in price. (E>1) Not a necessity. Inelastic demand- demand that is not sensitive to a change in price. (E<1). Is a necessity. Unitary demand- demand in a perfect world. (E=1) Finding the elasticity %change in quantity= new quantity-old quantity/ old quantity %change in price= new price-old price/ old price